It’s free now for sure, but it’s really limited until you buy “Coins” for it. Eg: if you want to change/expand your UI, you need “Coins”.
I rather it just stick with the subscription model, but make it cheaper. So instead of $15/month, make it $8/month. I loved the game, but it became blah after I played a 3rd toon and didn’t want to grind again. The story and limited role playing was great, but really, Bioware thinks that adding and extending content for end-game is the be-all/end-all thing to do, but it is actually a failed point.
As former and current struggling fans of the Bioware RPG franchise, we are looking forward to an expansive universe with many stories and character development and not just another ‘cookie cutter rush to end game MMO game’. Alas, that amongst other reasons is my reason for having a hard time not going back to the game. I spent a good solid 2 months on it back last March 2012, but after May rolled around, that was it. Never went back since.